8 Powerful Whakatauki About Leadership to Guide Kiwi Businesses in 2025

In New Zealand's dynamic business and agricultural landscape, the quest for effective leadership is constant. While modern strategies have their place, a deep well of wisdom lies within te ao Māori, specifically in whakatauki, or traditional proverbs. These are not just historical sayings; they are powerful, practical frameworks for leading with integrity, vision, and connection.

This article explores a curated selection of potent whakatauki about leadership, offering not just translations, but a deep dive into their meaning and actionable steps for application. Each entry provides a uniquely Aotearoa-based guide to leading teams and building enterprises that thrive, grounded in principles that have guided communities for centuries. The wisdom contained in these proverbs has shaped countless leaders, and for modern leaders inspired to document their personal journey and the wisdom gained, these autobiography writing tips can help craft a compelling life story.

Whether you're managing a dairy farm, launching a photography side hustle, or growing a small business, this ancestral knowledge offers a pathway to leading in a way that is authentic to our whenua (land) and our people. It's about building resilience, fostering collaboration, and creating a legacy of strong, values-driven leadership. It is important to note that while we explore these powerful concepts, Prac Skills NZ offers practical, career-focused courses and is not a formal academic institution. Our goal is to provide accessible tools and knowledge to help Kiwis succeed on their own terms. Get ready to discover how these timeless truths can transform your approach to leadership today.

1. He Waka Eke Noa — We're All in the Same Boat

Pronunciation: [heh wah-kah eh-keh noh-ah]

This foundational whakatauki about leadership translates literally to "a canoe which we are all in without exception." It champions the powerful idea of collective responsibility, shared purpose, and the interconnectedness of a team. In a leadership context, it reminds us that success is not the result of one person's efforts, but the unified mahi (work) of the entire crew.

The proverb illustrates that everyone in the waka (canoe) must paddle together, in rhythm, to move forward effectively. If one person stops paddling, or paddles out of sync, the entire vessel is affected. For Kiwi business owners, from a new dog walking service to an established farm, this principle is a cornerstone of building a resilient and high-performing team. It shifts the focus from a top-down hierarchy to a collaborative model where every contribution is valued.

Practical Application for Kiwi Leaders

Applying "He Waka Eke Noa" means intentionally building a culture of shared ownership. For leaders aiming to foster this unity, exploring practical strategies for building team cohesion can offer valuable insights beyond traditional approaches. It’s about ensuring every team member, whether a course creator at Prac Skills, a farmhand managing livestock, or an admin assistant handling bookings, understands their role is crucial to the collective mission.

Actionable Steps:

• Define Clear Roles, Value All Contributions: Clearly outline each person's responsibilities while consistently reinforcing that every role is essential for success.
• Create Shared Communication Channels: Use team meetings, project management tools, or a simple group chat to keep everyone aligned on goals and progress.
• Celebrate Collective Wins: When a project succeeds, celebrate it as a team achievement. Acknowledge the group effort rather than singling out individuals.
• Involve Everyone in Planning: When possible, invite your whole team into strategic conversations. This builds buy-in and makes everyone feel like a valued partner in the journey.

This approach is incredibly effective when onboarding new staff or collaborators, as it immediately establishes a culture of inclusivity. You can learn more about how this and other powerful leadership quotes can shape your business.

2. Kia Tupato — Be Careful, Vigilant, and Mindful

Pronunciation: [kee-ah too-pah-toh]

This essential whakatauki about leadership translates to "be careful" or "be vigilant." It underscores the importance of thoughtful observation, careful consideration, and mindful action. In a leadership context, it serves as a powerful reminder to avoid impulsive decisions and instead embrace a deliberate, informed approach. It’s about looking before you leap.

For Kiwi business owners, this principle is fundamental to sustainable growth. It encourages leaders to pause and assess risks and opportunities with due diligence, whether it's a farmer monitoring weather patterns before planting, a photographer assessing light and composition, or an entrepreneur researching market demand before launching a new service. It’s the wisdom of measuring twice and cutting once applied to strategic business planning.

Practical Application for Kiwi Leaders

Applying "Kia Tupato" means embedding a culture of strategic foresight into your operations. It’s about balancing momentum with careful planning to ensure decisions are sound. A leader who embodies this proverb doesn't stall progress; they ensure the path forward is clear and well-considered. This mindful approach is not just about avoiding mistakes, but also about a deeper commitment to continuous improvement, a value explored in many whakatauki about learning.

Actionable Steps:

• Implement a Decision-Making Framework: Create a simple process that requires key information or stakeholder input before major decisions are made.
• Use Checklists for Key Processes: For common but critical tasks, like launching a new marketing campaign or onboarding a client, use a checklist to ensure nothing is missed.
• Document Your Rationale: For significant choices, write down the reasons behind your decision. This creates a valuable record for future reflection and learning.
• Balance Caution with Action: Set clear deadlines for decisions to prevent analysis paralysis. The goal is mindful action, not endless deliberation.

3. Mā Te Whakaaro Nui — With Great Thought and Vision

Pronunciation: [mah teh fah-kah-ah-roh noo-ee]

This whakatauki about leadership translates literally to "by means of great thought." It champions the power of visionary leadership: the ability to think strategically, see future possibilities, and inspire others to work towards an ambitious, shared goal. It is a call for leaders to move beyond day-to-day management and cultivate a compelling vision that gives purpose to their team's mahi (work).

This proverb embodies the mindset needed to transform a passion into a thriving business or grow a side hustle into a full-time venture. For example, an agricultural innovator who envisions a new standard for sustainable farming, or a pet care professional who expands from solo dog walking to a full animal wellness centre, is guided by "Mā Te Whakaaro Nui." This forward-thinking approach is what separates a good idea from a successful, impactful enterprise.

Practical Application for Kiwi Leaders

Applying "Mā Te Whakaaro Nui" means creating and communicating a clear, inspiring picture of the future. It’s not just about having a goal; it's about articulating why that goal matters and how every team member contributes to it. For leaders looking to build this visionary capacity, it starts with defining what success looks like in the long term and then breaking it down into achievable steps.

Actionable Steps:

• Write and Share Your Vision: Clearly write down your vision statement. Share it regularly with your team in meetings, internal communications, and one-on-one conversations.
• Break Down the Big Picture: Translate your long-term vision into tangible quarterly and annual milestones. This makes the goal feel achievable and helps track progress.
• Connect Daily Work to the Vision: Use storytelling to link your team's everyday tasks to the larger mission. Help them see how their individual contributions are building towards the shared future.
• Review and Refine: A vision isn't static. Review it annually with your team to incorporate new learning, adapt to market changes, and ensure it remains relevant and inspiring.

4. Āhuatanga — Character, Integrity, and Authentic Presence

Pronunciation: [aa-hoo-ah-tah-nga]

The concept of "āhuatanga" refers to the character, qualities, or nature of a person. As a leadership principle, it teaches that true influence flows from one's integrity and authentic presence rather than from a title or position of authority. This powerful whakatauki about leadership asserts that how you show up, guided by your values and consistency, is what truly inspires and leads others.

For many Kiwi business owners, especially those in service-based or creative fields, āhuatanga is their competitive advantage. A dog walking business succeeds on its reputation for genuine care; a farmer attracts premium customers through their known commitment to ethical practices. It is the personal aesthetic of a photographer or the lived experience of a wellness practitioner that builds trust. This principle reminds us that your brand is a direct reflection of your character.

Practical Application for Kiwi Leaders

Embodying āhuatanga means consciously building a business where your actions align with your stated values. It’s about being the same person behind the scenes as you are in your marketing. For leaders committed to this path, actively engaging in personal growth is key. You can explore how professional development courses can strengthen your leadership integrity and help you lead with greater authenticity.

Actionable Steps:

• Define and Live Your Core Values: Clearly articulate the principles that guide you and your business. Use them as a filter for every decision, from hiring to client relations.
• Share Your "Why" Authentically: Be transparent about your journey, including the struggles and growth. People connect with real stories, not perfect facades.
• Ensure Consistency: Your public brand, customer service, and internal practices must all tell the same story. This consistency builds deep, lasting trust.
• Seek Honest Feedback: Regularly ask clients and team members how they perceive your character and the business's integrity. Use this feedback to stay aligned with your values.

5. Whānau – Family, Belonging, and Relational Leadership

Pronunciation: [faa-now]

While not a whakatauki in the proverbial sense, the concept of whānau is a cornerstone of Māori worldview and a powerful model for leadership. It translates to family but extends far beyond immediate relatives to encompass a community bound by shared purpose, mutual support, and deep-seated connection. In a leadership context, it shifts the focus from a transactional, hierarchical structure to a relational one where everyone feels a sense of belonging.

This approach teaches us that leadership is fundamentally about people and relationships. It encourages creating a work culture where team members are seen as whole individuals, not just employees. For a Kiwi farmer managing a multi-generational operation, a dog walker whose clients become a tight-knit community, or a creative collective where artists support each other’s growth, the whānau model provides a blueprint for building loyalty, resilience, and a genuine sense of shared identity. It’s about leading with heart, empathy, and care.

Practical Application for Kiwi Leaders

Applying the principles of whānau means intentionally building an organisational culture where people feel psychologically safe, valued, and connected. It’s about treating your team with the same care and respect you would offer your own family. For instance, Prac Skills fosters a learning community where users are encouraged to support each other, creating a whānau of learners who champion peer success. This model is incredibly effective for small businesses where close-knit teams are the engine of growth.

Actionable Steps:

• Learn About Your People: Take a genuine interest in your team members beyond their work roles. Understand their values, families, and personal aspirations.
• Celebrate Life's Milestones: Acknowledge and celebrate significant events together, whether it’s a birthday, a personal achievement, or the arrival of a new family member.
• Support Through Challenges: Be present and offer support during difficult times, not just during successes. This builds deep trust and loyalty.
• Foster Mentorship: Create opportunities for mentorship within your team, allowing experienced members to guide and support newer ones, strengthening the collective bond.
• Involve Everyone in Decisions: When making choices that affect the team, involve them in the conversation. This reinforces that their voice matters and they are a key part of the organisational whānau.

6. Manaakitanga — Generosity, Hospitality, and Servant Leadership

Pronunciation: [mah-nah-ah-kee-tahng-ah]

Manaakitanga is a profound Māori concept that encompasses kindness, generosity, support, and the process of showing respect and care for others. As a leadership principle, it shifts the focus from authority to service. It champions the idea that a leader's primary role is to uplift and care for their people, whether they are staff, customers, or the wider community. It is the heart of servant leadership, where true strength is shown through generosity.

This whakatauki about leadership teaches that by nurturing and providing for others, you build immense respect and loyalty. For a Kiwi business, this means creating an environment where everyone feels valued and cared for. A wellness practitioner offering sliding-scale pricing or a dog walker checking in on an elderly client is practising manaakitanga. It's about leading with an open heart and understanding that business success is deeply connected to the well-being of the community it serves.

Practical Application for Kiwi Leaders

Applying manaakitanga means intentionally weaving generosity into your business model. It's not just an occasional act of kindness but a core operational value. For a course creator, this could mean personally responding to user questions, while for a farmer, it might involve sharing resources with a neighbour. This approach builds a powerful reputation and fosters deep, lasting relationships that are more valuable than any marketing campaign.

Actionable Steps:

• Build Generosity into Your Model: Don't treat generosity as an afterthought. Incorporate it into your services, such as offering free sample lessons or a satisfaction guarantee, as seen with Prac Skills' courses.
• Train Your Team on the "Why": Ensure your team understands that going the extra mile isn't just a task, but a reflection of your business's core values. Document and share stories of exceptional service to inspire them.
• Empower Staff to Be Generous: Give your team the autonomy to solve customer problems on the spot. This might mean offering a discount, providing an extra service, or simply spending more time with someone who needs it.
• Balance Giving with Sustainability: True manaakitanga is sustainable. Ensure your generous acts don't compromise the financial health of your business, so you can continue serving your community long-term.

7. Kaitiakitanga — Guardianship, Stewardship, and Sustainable Leadership

Pronunciation: [kigh-tee-ah-kee-tah-ngah]

While not a whakatauki in the traditional proverb sense, Kaitiakitanga is a foundational Māori concept that embodies a powerful leadership philosophy. It translates to guardianship, stewardship, and protection, particularly concerning the environment, resources, and people. As a principle of leadership, it positions the leader not as an owner, but as a caretaker responsible for ensuring the long-term health and prosperity of everything under their care.

This concept teaches leaders to look beyond quarterly profits and immediate gains. It champions a sustainable, long-term vision where the wellbeing of the land, the team, and the community are prioritised. It’s about leaving things better than you found them for future generations. This long-view approach is vital for Kiwi businesses aiming for resilience and longevity, from farmers nurturing soil health to course creators ensuring their educational content remains relevant and valuable.

Practical Application for Kiwi Leaders

Applying Kaitiakitanga means embedding a deep sense of responsibility into your business operations. A farmer practising regenerative agriculture is a kaitiaki (guardian) of the land, improving its health for the future. Similarly, a pet care professional who prioritises animal welfare above all else is practising guardianship over the animals in their care. It’s a powerful mindset that shifts decision-making towards more ethical and sustainable outcomes.

Actionable Steps:

• Develop a Long-Term Vision: Create a business plan with a 5- or 10-year outlook. How will your actions today impact your business, community, and environment in the future?
• Measure More Than Profit: Track your success using a "triple bottom line" approach, considering your social and environmental impact alongside financial performance.
• Mentor the Next Generation: Actively train and develop your team, sharing your knowledge and values to ensure the business's philosophy outlasts your tenure.
• Invest in Sustainable Practices: Whether it's using eco-friendly materials or implementing energy-efficient processes, make tangible investments in sustainability. For those in specialised fields, learning about sustainable industry practices is key.

8. Aroha — Compassion, Love, and Empathetic Leadership

Pronunciation: [ah-roh-hah]

While not a whakatauki in the traditional proverb sense, the concept of Aroha is a central pillar of Māori worldview and a powerful principle for leadership. It encompasses love, compassion, empathy, and deep, authentic care. In a leadership context, it moves beyond simple workplace courtesy to a genuine investment in the wellbeing, growth, and humanity of your team members and clients.

Aroha teaches that the most effective leaders are those who serve their people from the heart. For Kiwi business owners, this means creating an environment of psychological safety where people feel valued beyond their job description. A pet care professional shows Aroha through gentle handling and genuine affection for animals; a Prac Skills course instructor demonstrates it by being genuinely invested in a user's success, offering support beyond just the course material. This principle is fundamental to building trust, loyalty, and a culture where people feel safe to innovate and make mistakes.

Practical Application for Kiwi Leaders

Applying Aroha in your business means leading with your humanity first. It's about remembering that your team, whether they are farmhands, photographers, or dog walkers, are whole people with lives, challenges, and aspirations outside of work. A leader guided by Aroha checks in with a struggling team member not to scrutinise their performance, but to offer support. It is a vital concept in any people-focused business, from a wellness coach creating a non-judgmental space for clients to a farm manager treating livestock with respect and care.

Actionable Steps:

• Practise Active Listening: Listen more than you speak in one-on-one conversations. Focus on understanding your team's perspective without immediately trying to solve their problems.
• Schedule Regular, Meaningful Check-ins: Dedicate time for informal chats that aren't just about work tasks. Ask how your team members are doing personally and show you care about their answer.
• Model Vulnerability: When appropriate, share your own challenges and learning moments. This shows it's safe for others to be human and fosters a stronger connection.
• Celebrate Personal Wins: Acknowledge and celebrate your team's personal achievements, like a family milestone or completing a personal goal, not just their professional ones.

8 Leadership Proverbs Compared

Weaving Whakatauki into Your Leadership Practice

Throughout this guide, we've journeyed through a curated collection of whakatauki about leadership, moving beyond simple translations to uncover the deep, actionable wisdom they hold for modern Kiwi leaders. From the farm gate to the small business office, these ancestral proverbs offer a powerful framework for leading with purpose, integrity, and a profound sense of connection.

We began with He Waka Eke Noa, reminding us that true leadership is a collective endeavour. It's about ensuring everyone is in the canoe, paddling in unison towards a shared destination. This principle is not just a nice idea; it's a strategic imperative for building resilient teams where every member feels valued and essential to the mission.

From there, we explored the critical importance of foresight with Kia Tupato and visionary thinking with Mā Te Whakaaro Nui. These whakatauki teach us that effective leadership is a careful balance. It demands meticulous planning and risk awareness, while also requiring the courage to look beyond the horizon and articulate a compelling vision that inspires action and innovation.

From Principles to Authentic Practice

The essence of your leadership, however, is not just what you do, but who you are. The concepts of Āhuatanga and Whānau anchor this idea firmly. Leading with authentic character and cultivating a sense of family and belonging are not soft skills; they are the very foundation of trust. When your team sees your integrity and feels a genuine connection, their commitment deepens, transforming a group of individuals into a cohesive, supportive unit. This is leadership that builds loyalty that lasts.

Furthermore, the principles of Manaakitanga, Kaitiakitanga, and Aroha elevate leadership from a transactional role to a transformational one.

• Manaakitanga challenges us to lead with generosity and a spirit of service, uplifting others and creating an environment where everyone can thrive.
• Kaitiakitanga extends our responsibility beyond our immediate team to our environment, our resources, and our community, urging us to make sustainable decisions that will benefit future generations.
• Aroha infuses our leadership with empathy and compassion, reminding us that at the heart of every business, every farm, and every project are people.

Embracing these whakatauki about leadership is an ongoing journey, not a final destination. It requires consistent self-reflection, a willingness to listen, and the courage to adapt your approach. The real value is found in the daily practice of these principles.

Start small. This week, focus on one concept. Perhaps you'll consciously practice Manaakitanga by taking extra time to support a team member, or you might apply Kaitiakitanga by re-evaluating a process to make it more sustainable. The goal is to weave this wisdom into the fabric of your leadership, one thread at a time, until it becomes a natural and integral part of how you lead. By doing so, you are not just adopting wise sayings; you are building a legacy of leadership that is effective, respected, and uniquely grounded in the values of Aotearoa.

Ready to turn these leadership principles into practical, real-world skills? The online courses at Prac Skills NZ are designed to help you build the tangible abilities needed to run your farm, launch your business, or master a new creative trade. Explore our practical, self-paced courses today and start building your future.